Some CEOs and business owners are expressing difficulty in measuring the return on their investment in social media. They admit they can see the power in social media. The news is full of examples of social media being instrumental in taking down dictators in third world countries. It is difficult to argue that social media would not have the power to help a small business to be more successful. Nevertheless it is sometimes challenging to measure the effects of individual social media platforms. This points out a need for practitioners in social media marketing to improve their ability to measure the benefits of their activities. Here is an interesting infographic on the subject courtesy of socialmediaexplorer.com.
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