We all have a favorite color or two. That said our favorite color may not be the best color for our website design. there is a whole field of study surrounding the effect that color has on our perception and mood. Here is a nice little article on Color theory in Website Design.
Rather than designing your website with your favorite color, after reading this article, you may be able to design your website with colors that will compel your ideal client to pick up the phone and order from you!
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