I just read a paragraph in an email message from LinkedIn that is meant to introduce an upcoming webinar by Social Media Today. The paragraph all by itself has me thinking. Am I doing all I can to get my message out to the Social Influencers in my market?
“Certain individuals have always wielded outsize influence on the decision-making of others in their social groups, but not until the age of the social web have there been systems to easily quantify and measure social influence – rather, it was subject to perceptions about credibility and personal brand. But now gut feelings are being exchanged for quantifiable data. Companies have developed tools with constantly refining algorithms to track who’s who in a world where anyone can write 140 characters that will be read by millions.
But what do they really measure? How do you know how to trust the right metrics, find the right people, and incentivize them to influence their followers?”
Are you doing all you can to get your message out to the Thought Leaders and Social Influencers in your respective markets?
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