Search Engine Optimization, or SEO, is the art of communicating to Google, and other major search engines, that your website is one of the best sites to show it’s users when they search for terms or phrases that your ideal client may enter to find information about products and services you offer. They say that over 85% of consumers now begin their search for goods and services with a search of the web using Google or another search engine.
Google’s mission is very simple. When someone keys in a term or phrase into the Google search box, Google must return a list of the very best, most relevant, and authoritative websites it can find about that term or phrase. Although the mission is simple, the means that Google uses to determine which websites are best is complex and ever changing.
Google uses a formula, or algorithm, to sort all the available sites. Websites are constantly being crawled page by page, by little software programs called “bots.” The “bots” try to determine what each web page is about, and utilize the Google algorithm to determine how important each website might be. In the early days, Google used to let the website owner tell it what the pages were about by specifying keywords in an area of the programming code called a “meta tag.” Google soon found that website builders were miss-using the keyword tags to pull the wool over Google’s eyes. The Google algorithm has been changing ever since. Each time Google changes the algorithm, webmasters try to figure out how to use the changes to get Google to show their sites. Once webmasters figure out how to “game” the system, Google changes the algorithm again.
If you “Google” the term SEO you will probably see pages from companies offering all kinds of services designed to help you make your website more visible for various keywords. Let me warn you. It does not take much to hang out a shingle and call yourself an SEO expert. Some of these companies are very, very good, while others are the modern day equivalent of Snake Oil Salesmen. Some are using obsolete techniques. Some just have no clue. How do you tell the difference? If you get a call from someone claiming to be calling from, or affiliated with Google, you can safely hang up the phone. There is no chance that you will miss out on anything there. Another warning sign is if someone guarantees to put you on the first page of Google.
The Best SEO.
Social Cindy believes that the key to achieving Google visibility is to always remember Google’s mission. If Google wants to show the most relevant websites for each search term, then try to be the most relevant website for the terms that are relevant to your important terms. The first step is to make it easy for Google to learn for what terms your pages are relevant. There are dozens of opportunities in the code of your pages for you to help Google know what keywords your page is relevant. Use them all.
Another secret is that Google loves blog posts. As a test, we have placed the exact same content in both a static page, and a blog post. Google finds the blog post first and ranks it higher in search results every time. If your website is lacking a blog, or you are not blogging consistently and persistently, you are missing one of the best secret weapons for gaining Google visibility.
One more secret is that Google is increasingly looking at factors outside your website itself in trying to determine which sites to show. This is why so many SEO companies focus on building inbound links to your website as a means to increase visibility. We believe this is important but we also believe that Google is paying more and more attention to the social media presence surrounding your website.
Try SEO For Yourself
If you want to test our theory yourself, try blogging once a week about a particular product or service that you offer. Be sure to share your posts on your business Facebook and twitter page. Then about once a week, search Google for “your product or service, your city,” we bet you will see a dramatic increase in visibility for that product or service.
We recently finished building a website for a residential contractor in Sebastian, Florida. As we built the site, we blogged a little along the way. If you want to see the results, search Google for “residential contractor, Sebastian, Florida.” You should see our client www.paulcandoinc.com near the top of the first page of results.
Here are a couple more examples:
Google for “Fishing Charter, Sebastian Inlet.” You should see our client www.sebastianinletcharter.com near the top of the first page of results.
Google for “Plumber, Vero Beach.” You should see our client www.ircplumbing.com near the middle of the first page of results.
Social Cindy loves to help business owners modify their web presence to make the phone ring. If you would like your website to work harder to generate revenue for your business, why not give us a call. We would love to be a part of the conversation regarding your web presence.
Director / Website Design Team
@ Social Cindy
(949) 813 3861